Dr. Fred McDaniel is the senior vice president for product management and publishing at the Portland-based educational services organization NWEA. In this role, he leads the lifecycle implementation, strategic direction, and content development for products and services at NWEA. Fred has extensive experience in education and assessments; he began his career as a boarding school counselor in Virginia and has managed accountability and assessment systems, as well as served as the chief planning officer, for a large public school system in South Carolina. In his free time, Fred volunteers with a number of nonprofit education organizations and is a volunteer coach for youth football and soccer programs. He lives in the Portland area with his family.