Mom to Know: The Family-business Builder

Alexis Tanner, mom to 4-year-old Karsyn and 3-year-old Jaidyn, studied business administration and always knew she wanted to be a business owner, but never knew exactly what she would focus on. She recently started JK Girls, a clothing and accessories company inspired by her two daughters. She even collaborates with them on ideas. “I’ve always been in love with the idea that they can have something that is theirs, as sisters,” says Tanner.

In addition to founding JK Girls, Tanner is a single mom who works for Portland Public Schools. “I am so motivated to create financial wealth and stability for my girls — my mind is always spinning with ideas,” she says. “I thought, If I never take the first step in starting this business, then we will be in this same space forever.”

JK Girls introduced the Jaidyn line for ages 9 months to 5 years on May 1 and will debut the Karsyn line for the same ages in July. Tanner expects to expand past 5T sizes in the fall. “I would describe each girl’s line as a testament to their personality and overall vibe as a tiny human,” says Tanner. Karsyn’s line is sporty and fun, while Jaidyn’s line is dainty and girly. Find out more at jk-girls.com.

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Denise Castañon
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